Amika Big Hit Volumizing Shampoo

Ideal for fine-medium hair types (1-3a)*

Big Hit Volumizing Shampoo is your go-to for sensational, long-lasting volume and weightless moisture. This powerhouse formula works to instantly boost volume without compromising hydration, making it the perfect solution for fine to medium hair (1-3a).

Packed with volume-enhancing ingredients like caffeine, it energizes flat, lifeless strands to create full-bodied hair that lasts all day. With moisturizing glycerin, it also provides essential hydration, leaving hair soft, touchable, and nourished. In fact, this shampoo is clinically proven to deliver 2.3x more volume** when used with the matching conditioner. Give your hair the volume it craves without the compromise!

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**clinically tested when using big hit shampoo + conditioner together as a system.